Grace Mcgrath - Logos & Branding

ROOTS HAIRCARE

Roots aspired to establish itself as a leading brand in the organic haircare market. With a commitment to authenticity, premium quality, and transparency, Roots aimed to offer consumers a range of organic haircare products that were both effective and environmentally conscious.

objective:

The primary objective was to develop a distinctive brand identity and logo that would reflect Roots' core values of authenticity, premium quality, and nature-inspired simplicity while emphasising transparency in ingredient sourcing.

approach:

In-depth research into the organic haircare market, consumer preferences, and competitor branding informed the design process. Inspired by the concept of organic and natural ingredients, I conceptualised a logo that merged the letter 'R' with the roots of a tree to symbolise nature and rootedness.

Concept Development:

The concept of the logo centred around capturing the essence of nature and organic authenticity. By incorporating the letter 'R' into the roots of a tree, the logo symbolised the brand's connection to nature, conveying a sense of grounded-ness, growth, and organic purity.

Design Execution:

Drawing upon minimalist design principles, I crafted a clean and elegant logo featuring a stylised 'R' intertwined with the intricate roots of a tree. The choice of earthy tones and organic stylising reinforced the brand's commitment to natural ingredients and sustainability, while maintaining a premium aesthetic.

This project exemplified the successful integration of organic and natural themes into a distinctive brand identity. the logo and branding effectively communicated the brand's commitment to nature-inspired simplicity, organic authenticity, and environmental sustainability, positioning Roots as a trusted leader in the organic haircare industry.

SOL SUNGLASSES

Sol sunglasses aimed to carve its niche in the eyewear industry by offering trendy designs coupled with UV protection and comfort. With a focus on appealing to fashion-conscious consumers, Sol sought a distinctive brand identity that would resonate with its target audience.

Objective:

The primary goal was to develop a compelling brand identity and logo that captured the essence of sunlight and eye protection while reflecting Sol's commitment to style and functionality.

Approach:

Extensive research into the sunglasses market, competitor branding, and design trends laid the foundation for the project. Inspired by the fusion of sunlight and eye protection, I conceptualised a logo where the letter 'O' in Sol would serve as a symbol of both the sun and an eye.

Concept Development:

The concept of the logo revolved around seamlessly integrating the elements of the sun and an eye to convey style and protection. The letter 'O' was envisioned as the focal point, representing a perfect synthesis of these two vital aspects.

Design Execution:

Employing minimalist design principles, I crafted a sleek and modern logo featuring the 'O' SYMBOLISING the SUN AND eye within its centre. The choice of warm, vibrant colours reinforced the connection to sunlight while evoking a sense of coolness and protection.

Final Outcome:

The final logo captured the essence of Sol's brand identity, symbolising both style and functionality. The innovative use of the 'O' as a dual representation of the sun and an eye resonated strongly with the target audience, conveying confidence, sophistication, and protection synonymous with the Sol brand.

The project exemplified the successful fusion of creative concept development with strategic design execution. the logo served as a powerful symbol of the brand's identity, fostering consumer trust and loyalty in a crowded marketplace.

ollie & fox

Ollie & Fox, organic dog treat company, aimed to provide pet owners with premium-quality treats made from natural ingredients. With a commitment to transparency and sustainability, Ollie & Fox sought to establish itself as a trusted brand in the pet food industry, catering to health-conscious consumers seeking wholesome treats for their furry companions.

Objective:

The primary goal was to develop a distinctive brand identity and logo that would reflect Ollie & Fox's commitment to organic ingredients, natural goodness, and canine companionship, while evoking a sense of playfulness and warmth.

Approach:

Extensive research into the pet food market, consumer preferences, and competitor branding informed the design process. Inspired by the playful nature of dogs and the organic quality of the treats, I conceptualised a logo that incorporated the '&' symbol with bones to relate directly to dogs while using rough edging font and styling to convey the organic and natural ingredients.

Concept Development:

The concept of the logo centred around capturing the essence of companionship and natural goodness. By integrating the '&' symbol with bones, the logo symbolised the bond between pet owners and their dogs while emphasising the organic nature of the treats. The use of rough edging font and styling further reinforced the brand's commitment to natural ingredients and authenticity.

Design Execution:

Drawing upon rustic design elements, I crafted a playful and inviting logo featuring the '&' symbol intertwined with bone shapes. The use of rough edging font and styling added texture and depth, enhancing the organic and natural feel of the brand. Warm, earthy tones were chosen to evoke a sense of comfort and wholesomeness, appealing to pet owners who prioritise their pet's well-being.

The project exemplified the successful integration of playful design elements with a commitment to natural ingredients and canine companionship. the logo effectively communicated the brand's values of organic goodness and pet-friendly fun, positioning Ollie & Fox as a beloved choice for health-conscious pet owners.

take care

Take Care, a self-care subscription box service, emerged from the belief in nurturing oneself for overall well-being. Rooted in mindfulness and holistic wellness, Take Care aimed to curate experiences empowering individuals in their self-care journey.

Objective:

The primary aim was crafting a compelling brand identity and logo resonating with Take Care's audience, embodying tranquility, authenticity, and personal growth, while signifying the premium quality of the subscription service.

Approach:

Extensive research into self-care trends, consumer preferences, and competitive analysis informed the design process. Recognising tranquility's significance, I conceptualised a logo and branding package leveraging the symbolism of water droplets to evoke calmness and serenity.

Concept Development:

The concept of the logo centred on capturing self-care's nurturing essence. Drawing from "Take Care," the logo aimed for comfort and mindfulness. The choice of a single water droplet illustration symbolised purity and renewal, resonating with Take Care's ethos of tranquility and care.

Design Execution:

With simplicity and tranquility in focus, for the logo, packaging design and branding materials I crafted Clean lines and a soothing colour palette of blues and greens to reflect water's serenity, while minimalism conveyed calmness and elegance.

This branding project showcased mindfulness and tranquility integration. the logo communicated Take Care's commitment to holistic wellness, establishing the brand as a serene and self-loving presence in the subscription box market.

cozy candela

Cozy Candela, a candle company set out to create an ambiance of warmth and comfort in homes worldwide. With a focus on crafting high-quality candles using premium materials and soothing scents, Cozy Candela aimed to become synonymous with relaxation and coziness.

Objective:

The primary goal was to develop a captivating brand identity, logo, and packaging design that would evoke feelings of comfort, relaxation, and warmth while showcasing the premium nature of Cozy Candela's products.

Approach:

Thorough market research, trend analysis, and competitor evaluation guided the design process. Inspired by the company's name and its mission to create cozy atmospheres, I conceptualised a branding and packaging design strategy centred around elements of warmth, comfort, and simplicity.

Concept Development:

The concept for the logo and branding revolved around capturing the essence of coziness and illumination. Drawing inspiration from the warm glow of candlelight, I envisioned a logo that combined elements of flame and comfort to evoke a sense of serenity and relaxation.

Design Execution:

Utilising soft, inviting colours and minimalist design elements, alongside the word mark, I crafted a sub logo featuring a stylised candle flame. The use of gentle curves and flowing lines accompanied by rich, warm, earthy tones conveyed a sense of warmth and comfort, whilst adding a touch of elegance and sophistication.

Label Design:

For the label design, I opted for clean, modern aesthetics with a focus on simplicity and functionality. Incorporating the logo prominently, I designed packaging that reflected the brand's commitment to quality and craftsmanship.

The final branding and packaging design successfully captured the essence of Cozy Candela, embodying warmth, comfort, and relaxation. Through thoughtful design elements and a focus on simplicity, the branding and packaging effectively conveyed Cozy Candela's commitment to creating cozy atmospheres and premium-quality candles, establishing the brand as a beacon of relaxation and comfort in the candle industry.